People

If to "err is human" and to "forgive is divine," then rescuing a stranger’s upturned rental Jeep from a rocky gulch under the Moab sun might just be heroic.

For Rory Irish, owner and operator of the Trail Mater off-road tow truck, it’s all in a day’s work. Out on the trails of Utah’s red rock country, his name and number are the ones you never want to need, but when you do, you’re grateful he’s the one who answers.

But for Brian Finch, the story is different. His path wasn’t paved by heritage, it was fuelled entirely by passion. His dedication, curiosity, and drive for performance are what brought him to where he is today.